SEO basics every business website needs
A practical checklist to help Google and AI search engines understand and recommend your website.
Search engines, including AI answer engines, recommend pages they understand and trust. You do not need tricks, you need a clear structure and useful content.
The checklist
- One page for each service, with a clear title and description.
- Headings that follow a logical order, with one H1 per page.
- Schema markup for your organization, services and FAQs.
- Internal links between related services and articles.
- A complete Google Business Profile for local searches.
- Fast pages that work well on mobile.
- Articles that answer the real questions your customers ask.
SEO compounds over time. Start with the basics, publish regularly and measure progress in Search Console every month.
