Reading your social ads results the right way
The numbers that matter in paid social, and the ones that do not.
Likes and reach feel good but rarely pay. Paid social should be judged on leads, sales and their cost.
Numbers that matter
- Cost per lead or per purchase.
- Conversion rate on your landing page.
- Return on ad spend for stores.
How we optimize
- Test several creatives and keep the winners.
- Shift budget to the best audiences.
- Retarget visitors who did not convert.
- Report weekly in plain language.
Give each test enough budget to produce a clear answer before changing it.
