Landing pages: why your ads need one
Sending ad traffic to your homepage wastes budget. Here is how a focused page fixes it.
A homepage talks about everything. An ad promises one thing. A landing page keeps that promise and asks for one action.
Common landing page mistakes
- A headline that does not match the ad.
- Several buttons asking for different actions.
- Slow loading on mobile data.
The structure that converts
- Headline that repeats the ad's promise.
- Three benefits with simple icons.
- Proof such as numbers, reviews or examples.
- One form or WhatsApp button.
Test one change at a time, such as the headline, and keep the version that brings more leads.
