Before you spend on ads, check these five things
A pre-launch checklist that protects your ad budget.
Most wasted ad budgets come from setup mistakes, not bad ideas. A correct setup lets the platforms optimize for real results.
Expensive mistakes
- No conversion tracking installed.
- Audiences that are too broad or too narrow.
- Ads sending people to a slow or unclear page.
Pre-launch checklist
- Business Manager and ad account in your name.
- Pixel and conversion events tested.
- Clear audience and budget plan.
- A focused landing page ready.
Give a new campaign enough time and budget to learn before judging it.
